Challenge: A product extension for the mother brand Prakrushi – which has several other segments under it – this range of 6 distinct flavoured honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand’s visual grammar.
| Type | Sol Benito |
|---|---|
| Manufactured | Zaituna Honey |
| Category | Honey |